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Getting Started Digital Marketing for Beginner

Accelerate your digital marketing career and earn a digital marketing certification that teaches cutting-edge skills and digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
  • Digital Marketing
  • Content Marketing
  • Digital Marketing
  • Content Marketing
  • Course Fee: 5000
1 MONTH COURSE
  • Understand what Digital marketing, SEO, SMM, SEM, etc are
  • Understanding Website metrics and working with Google Analytics. (Monitoring bounce rate, tracking conversions, Monitoring traffic sources, Monitoring visitors behavior, Measuring and Monitoring metrics, Setting up Dashboards).
  • Working with website management using WordPress.
  • SEO Strategy, Keyword Research, Tools to find keywords (paid & free), Planning SEO of a website, setting-up SEO process, Content Marketing, On page & Off page optimization, SEO Webmaster Tool, Mobile SEO.
  • Local SEO using Google my business map listing, google webmaster tool.
  • Strategy of Social Media Marketing (Defining the communication strategy, Setting up brand presence, Social Listening, Engaging with followers, Engagement on Facebook/ Twitter/ LinkedIn/ Google+, Understanding Social Media ROI).
  • Social Media Marketing (Facebook and Linkedin Ads).
  • How to grow views and followers on Youtube.
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Topics

  1. Get product information and content for your shop.
  2. BuydDomain.
  3. Create a gmail id.
  4. Create a chrome user , login via the gmail is for your store, now you should save all passwords in this chrome user to be shared with your team.
  5. Youtube channel.
  6. Instagram account.
  7. Facebook Page.
  8. Twitter account.
  9. Pinterest account.
  10. LinkedIn page.
  11. Setting up 2 FA on all social.
  12. Link Instagram to Facebook page.
  13. Update bios of social media account.
  14. Put Facebook Page + Instagram in one business manager.
  15. Website live testing on domain.
  16. Payment gateway testing.
  17. Google analytics setup.
  18. Google tag manager setup.
  19. Facebook pixel setup via tag manager.
  20. Twitter tag setup via tag manager.
  21. LinkedIn tag via tag manager.
  22. Create @domain.com emails, MX records SDKM.
  23. Verify domain on facebook business manager via tag manager.
  24. Setting up events on website using Facebook pixel and google analytics.
  25. Check response on all analytics.
  26. Any other analytics such as heat maps.
  27. Add products on Google Merchant.
  28. Upload xlm sitemap on Google Search Console.
  29. Create a catalog in Facebook merchant.
  30. Create Facebook Catalogue using Facebook Pixel.
  31. Connect shipping team.
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Digital Marketing Certification Training

Learn a new digital skill by taking one of our certificate courses in-person or online.

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