Digital Marketing & Performance Marketing Training
Duration: 1 Month (Latest Practical Syllabus)
Week 1: Digital Marketing Fundamentals
- Introduction to Digital Marketing
- Understanding Online Consumer Behavior
- Website Basics, Domain & Hosting
- SEO Fundamentals
- Keyword Research
- On-Page SEO Optimization
Week 2: SEO & Content Marketing
- Off-Page SEO & Link Building
- Technical SEO Basics
- Content Marketing Strategy
- Blogging & Content Creation
- Canva for Marketing Creatives
- Email Marketing Fundamentals
Week 3: Social Media & Performance Marketing
- Facebook, Instagram, LinkedIn & YouTube Marketing
- Creating Business Pages & Profiles
- Content Planning & Scheduling
- Performance Marketing Fundamentals
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping & Performance Max)
- Audience Targeting & Retargeting
- Pixel, Conversion API & Google Tag Manager Setup
Week 4: Campaign Optimization & Analytics
- Lead Generation Campaigns
- E-commerce Sales Campaigns
- Campaign Budget Planning
- A/B Testing & Creative Optimization
- Google Analytics (GA4)
- Conversion Tracking
- ROAS, CPA, CPC & CTR Analysis
- Campaign Scaling Strategies
- Performance Reporting
- Affiliate Marketing Basics
Final Practical Project & Certification
- Live Meta Ads Campaign
- Live Google Ads Campaign
- Campaign Performance Analysis
- Client Project Simulation
- * Course Completion Certificate